Some people talk about information as if it is a real thing that the universe is made of. That’s wrong. The concept of information was developed by Claude Shannon in order to make sense of how you could convey a message from a sender to a receiver over wires. It only makes sense relative to a situation in which there is one person who wants to convey something to somebody else. Other than that there is no information and it doesn’t make any sense to ask how many bits are in it. It’s as if somebody wrote a paper on hints and people decided that the world was made of hints, but there was no hinter, or somebody wrote a paper on the mathematics of coding, and people decided that the universe was a giant code. It makes sense, I guess, if you believe in a creator deity, but most of the information-based ontologists are not appealing to a transcendental sender of information. You can also tell that information is derived from a communicative situation through the connection with the word “informative”. Messages contain information if and only if they are informative. To the right group of people a baton point coneys the message “start playing the Jupiter symphony”.